Sradha's Blog

AI is reshaping the marketing trends now. We can see a great impact of AI in marketing, in both big and small brands. It become so accessible and affordable so that business can meet their needs in a better way. AI always focus on proactive strategies for customer journey improvement. Where marketers can use AI? 1.       PAY-PER-CLICK - It was controlled by humans in the past time. But now, most of them are managed by AI, also helps to find advertising channels with new layouts. In terms of e-marketer, google manages 40.7% and facebook with 19.7% of US digital revenue. 2.       Better personalized website experience - According to the survey by Evergage, usage of AI in highly personalized website results increase in improved customer experiences and conversions rate. 3.       Creating contents - Marketers use AI tools like Rocco to generate automatic contents like emails, reports, contents for ...

Customer data drives the business to build relationships, to emerge new ideas and to improve the existing situation too. A better understanding of the customer data is the strongest tool for marketers. BENEFITS 1.       Customer Segmentation According to a research about customer analytics, majority of the organizations are catching the client’s data over various channels. Those data create better relationships and increases conversion rate. As a result of this, the marketers provide relevant data at the funnel top. 2.       Identifying customer interest Data helps the marketers to align and define the need of the customer. Through proper channel of communication process, is the best way to let the customers know that the business cares their interests. The customer engagement research reveals the increase of 14.6% positive mentions in social medias using customer analytics. 3.       Maxim...

Big Data, the driven decision maker of business defined the complex information through its 3 V’s – Volume, Velocity and Variability. As a fourth V, the Value in Big Data refers the quality of data rather than the quantity. It creates a large impact on the marketing and business to reach the consumers through the accurate content. Here are some ways that strengthen the Big Data to enhance and improve the value in Marketing, 1.    Improves customer engagement In fact, People are bored of getting contents from the companies (marketers) because the messages are not getting to the targeted ones and it is not personalized, thus get deleted. Here the companies make use of Big Data to create an omnichannel marketing technique so that they can easily make interactions with customers. By the developed analytics measurement, the marketers could know who are interested to the contents, from which devices they are accessing it, their location details, in which stage they are in th...

Every business has a lot of data to be stored and generated for different processes. But it is always not possible to handle the data in proper ways. The Big Data is the solution for these problems. In this blog, the 3V’s of Big Data is discussed. Volume There is a huge growth in data volume, where we can see data in the form of texts, images, videos, music. The storage systems are being updated by terabytes and petabytes in every organizations. It is hard to realize that the Facebook users are more than Chinese population isn’t? It’s about 2 billion users, 250 million images are stored in Facebook while YouTube has 1 billion users and Instagram has 700 million users. Now you can imagine how much data are generated in every second. Velocity The speed of the data being generated, Velocity. In the past, news channels and radios were fast in updation, is replaced by social medias now. A study by Digital Universe by IDC disclosed that size of the data doubles in ...

What is Big Data?                Big Data, the large volume of information collected by the organizations through different medium that overpowers its day to day needs and taking appropriate decisions. Big Data has a large impact in today's business world by building data, data integration, better strategic moves and evolving analytics eco systems.               The data collected through various sources like social medias, business transactions, questionnaires, medical devices, customer data can be stored in both structured and unstructured forms. The properties of Big Data are defined in 3V's Data Volume - It shows the size and depth of the data collected from different sources and is stored in Hadoop and Data lakes. Data Velocity - It shows the speed in collection and processing of the data through RFID tags, sensors and IoT devices within near to real time. Data Variety - It defines the fo...