AI in Marketing

AI is reshaping the marketing trends now. We can see a great impact of AI in marketing, in both big and small brands. It become so accessible and affordable so that business can meet their needs in a better way. AI always focus on proactive strategies for customer journey improvement.

Where marketers can use AI?

1.      PAY-PER-CLICK- It was controlled by humans in the past time. But now, most of them are managed by AI, also helps to find advertising channels with new layouts. In terms of e-marketer, google manages 40.7% and facebook with 19.7% of US digital revenue.

2.      Better personalized website experience- According to the survey by Evergage, usage of AI in highly personalized website results increase in improved customer experiences and conversions rate.

3.      Creating contents- Marketers use AI tools like Rocco to generate automatic contents like emails, reports, contents for social media where people are more likely to engage in.

4.      Chat bots- AI powers content creating chat bots that are able to give opinions, advise to the customers and sort out the problems too.

5.      Personalized contents- AI generates personalized messages to customers by following their reading habits, searches, time spent on a page, wish lists, last web interactions, interests of similar visitors. Customers like to get personalized contents which in turns more engagements.

6.      Smart customer engagement- AI tools will collect data, generates predictive model, tests and validates it on original customers. This helps to know the level of customers on what stage they are in. With some adjustments in the machine-learning algorithm, effective contents can be sent to re-engage the customers.

7.      Customer insights- AI helps in displaying the important content for the customer as a result of their interaction like past communications, purchase behavior, referral source, psychographic factors through website towards the company.

Reference

karlson, k. (2020). 8 Ways Intelligent Marketers Use Artificial Intelligence. [online] Content Marketing Institute. Available at: https://contentmarketinginstitute.com/2017/08/marketers-use-artificial-intelligence/ [Accessed 24 Feb. 2020].